Former footballer and broadcaster Alex Scott MBE is set to lead BMW’s new Living with Electric campaign, featuring the BMW iX2. The initiative aims to promote electric mobility and address common misconceptions about electric vehicles (EVs).
A recent YouGov report highlighted a knowledge gap regarding EVs, particularly among women. Only one-fifth of women consider electric vehicles compared to one-third of men. The campaign seeks to broaden EV appeal to a more diverse audience.
Scott will document her transition to electric driving with the BMW iX2 in a multimedia series. The iX2, launched earlier this year, offers up to 283 miles (WLTP) of range on a single charge. Scott will have significant input on the content, offering practical advice and addressing common EV concerns.
“I wasn’t sure how an electric car would fit into my busy lifestyle, given the miles I travel and common concerns about charging,” Scott said. “However, as someone who supports positive cultural change, I was eager to explore the possibilities.”
Scott added, “The BMW iX2 has completely transformed my perspective. It’s a joy to drive and fits seamlessly into my routine, with intuitive charging options at home or on the go. It’s powerful and offers excellent connectivity, which is crucial for my lifestyle.”
The campaign aims to demystify EV ownership and provide information to drive positive change. It will address initial doubts, common misconceptions, and technical jargon associated with electric vehicles.
BMW’s partnership with Scott, known for her football career, sports presenting, and activism, aligns with the company’s goal of promoting innovation and wider adoption of electric mobility. The campaign seeks to appeal to those looking for stylish, technologically advanced transportation options while considering environmental impact.
