You should white-label your apps and platforms. Think about it: when you’ve spent lots of time and money building your brand and getting customers to trust it, would you use a website with someone else’s logo and text? Of course not. It would sabotage all the hard work you’ve done and make people question why you don’t have a website of your own. Having your own professional website builds trust and helps cement the impression that you’re a serious actor. Apps are no different; in fact, it’s even more important with apps.
People Download Fewer Apps
Customers are downloading fewer apps, and they’re settling on favorites. That’s bad news if you’re pointing people to a third-party app. Not only are you telling your customers that you don’t have the capabilities to develop your own platforms but you’re also letting someone else’s brand become their favorite. People are creatures of habit, and the more invested we are in a habit, the harder it is to change (this is what psychologists refer to as ‘resistance to change’.)
Doing All the Hard Work, and Getting None of the Benefits
When you don’t white label, you’re doing all the hard work and getting none of the benefits. If your business operates the customer’s favorite charging app, it’s going to be very hard to switch to a competitor. But if you’re sending your customers to a generic app, it’s going to be easy. In short, if you don’t white label, you’re doing the hard work of making customers change their habits (downloading a generic app in the first place) without the benefits of introducing resistance to change away from your brand.
You Own the Customer
When you white-label with CURRENT, you own the customer. Your customers download the app from your business page on the Google and App Store, meaning they become your customers on those platforms (don’t worry, we still handle the technical stuff for you.) This enables you to switch to another service without having to worry about losing your customers. This all sounds complicated, but it really isn’t. We’ve made it super easy for you. Let me explain.
So, How Do You Go About White-Labeling?
So, how do you go about white labeling? It’s easy, but you need to be careful if you want to avoid tainting your brand. Customers will associate the white-labeled app and service with your brand. That means you have to make sure that the app and platform you’re white-labeling will reflect positively on your brand. You’ll need to know that the service is good, the design is excellent, and that your brand safety guidelines are being followed. In short, you need to white-label an excellent app.
Here’s How We White Label at CURRENT
When you white label with CURRENT, you get your own platform and app. From design to images to logos, we adapt every aspect of the app and platform to reflect your brand identity. For customers downloading the app, it will appear as if you’ve developed your own innovative app from scratch. It will be as stable, user-friendly, and intuitive as our own, but the identity will be all yours, and it’ll get better.
We’ll Constantly Improve It for You
We improve our platforms and apps daily: implementing new OCPP standards, adding new features, and adapting to the changing needs of the market. As we improve, so will your app and platform. Your brand will always be at the forefront of the e-mobility revolution, and you’ll never have to worry about falling behind. Our constant development means that your customers will never have to look for a new favorite charging app, ensuring that you’ll enjoy the benefits of the hard work you’ve done convincing them to download your app for years to come.
Get a Free Consultation with an Industry Expert
We know that our solution is the best in the market, and we’d love a chance to prove that to you. That’s why we offer free, no-strings-attached consultations with our experts. If, at the end of your consultation, you decide that we’re not the right fit for you, we’ll be happy to point you to other alternatives. So, click here and book your free consultation today.
